“SOME PEOPLE” :90 SEC TVC/GLOBAL DIG V.O.
Dewalt/National Tradesperson Day
MAN: Up at five...
WOMAN: Up at five.
M: Before the sun.
W: Before the dog and the ki—nope, they’re all up now, too.
M: Damn, what I’d give for another twenty.
W: Shoot, even ten.
M: Weekend can’t come soon enough.
W: Back’s tight, feet ache, shoulder’s in knots...
M: And my hands... don’t even get me started on my hands.
W: But you can’t snooze that pain away; you gotta get up.
M: Get up with it, roll with it; it’s yours, it makes you.
W: You’re stronger for it, tougher, now push the pain away.
M: Gut it out, man.
W: It’s time to get after it, girl.
M/W: Let’s fuckin’ go.
W: Pack one lunch, then another two.
M: Kiss the wife and kids...
W: Kiss my man before I’m backing out the driveway and on the road...
M: Inbound and comin’ in hot... well, with a cup’a hot coffee anyway.
W: On site, first to arrive, just me... calm before the storm
M: The quiet, the clean air- no dust, no smoke, no bad jokes.
W: Spoke to soon; here comes the calvary.
M: Let’s unload these trucks, run them cords, plug in,
W: Oh, look at you with your battery op’s, fancy.
M: Boss is barkin’, brutal day ahead, so stay focused.
W: On point, on task, til the job’s done.
M: Seems impossible...
W: Sounds impossible... Nah.
M/W: Nothing’s impossible.
M: You seen what we can do. You know.
W: We do the work they won’t do.
M: The work they can’t do.
W: We. Do. The work.
M: I am a Tradesman.
W: A Tradeswoman.
M: Meant to move, skilled to shape, drive and connect. On site and in the field.
W: Like those who came up before us, we’re down to build the world around us, below us, above us.
M: The buildings they sit in...
W: The homes we live and die in...
M: The planes, the bridges, the roads... Everything.
W: With my bare hands, my sheer strength and determination...
M: Teeth gnashed, knuckles busted, brows furrowed n’ sweating.
W: I ain’t in the game for likes.
M: There’s nothin’ “insta” about my craft.
W: Tick-tock? That’s just the sound of a deadline looming.
M: We do this thing cuz we wanna leave something behind, something real, something you can touch.
W: We do it cuz it’s in our dna, you feel me?
M: People think we’re crazy- the long hours, the sharp tools, (chuckles), the ladders...
W: Hell, they might be right. It takes a special kinda badass to work the trades.
M: There’re those made to ride a desk and run calls and stare at screens all day.
W: ...and then there’s us.
M/W: Some people weren’t meant to sit.
SUPER: DEWALT®... Standing With The Trades Since 1924.
“SOME PEOPLE” :90 SEC TVC/GLOBAL DIG V.O.
Dewalt/National Tradesperson Day
M: Up at five...
F: Up at five.
M: Before the sun.
F: Before the dog and the ki—nope, they’re all up now, too.
M: Damn, what I’d give for another twenty.
F: Shoot, even ten.
M: Weekend can’t come soon enough.
F: Back’s tight, feet ache, shoulder’s in knots...
M: And my hands... don’t even get me started on my hands.
F: But you can’t snooze that pain away; you gotta get up.
M: Get up with it, roll with it; it’s yours, it makes you.
F: You’re stronger for it, tougher, now push the pain away.
M: Gut it out, man.
F: It’s time to get after it, girl.
M/F: Let’s fuckin’ go.
F: Pack one lunch, then another two.
M: Kiss the wife and kids...
F: Kiss my man before I’m backing out the driveway and on the road...
M: Inbound and comin’ in hot... well, with a cup’a hot coffee anyway.
F: On site, first to arrive, just me... calm before the storm
M: The quiet, the clean air- no dust, no smoke, no bad jokes.
F: Spoke to soon; here comes the calvary.
M: Let’s unload these trucks, run them cords, plug in,
F: Oh, look at you with your battery op’s, fancy.
M: Boss is barkin’, brutal day ahead, so stay focused.
F: On point, on task, til the job’s done.
M: Seems impossible...
F: Sounds impossible... Nah.
M/F: Nothing’s impossible.
M: You seen what we can do. You know.
F: We do the work they won’t do.
M: The work they can’t do.
F: We. Do. The work.
M: I am a Tradesman.
F: A Tradeswoman.
M: Meant to move, skilled to shape, drive and connect. On site and in the field.
F: Like those who came up before us, we’re down to build the world around us, below us, above us.
M: The buildings they sit in...
F: The homes we live and die in...
M: The planes, the bridges, the roads... Everything.
F: With my bare hands, my sheer strength and determination...
M: Teeth gnashed, knuckles busted, brows furrowed n’ sweating.
F: I ain’t in the game for likes.
M: There’s nothin’ “insta” about my craft.
F: Tick-tock? That’s just the sound of a deadline looming.
M: We do this thing cuz we wanna leave something behind, something real, something you can touch.
F: We do it cuz it’s in our dna, you feel me?
M: People think we’re crazy- the long hours, the sharp tools, (chuckles), the ladders...
F: Hell, they might be right. It takes a special kinda badass to work the trades.
M: There’re those made to ride a desk and run calls and stare at screens all day.
F: ...and then there’s us.
M/F: Some people weren’t meant to sit.
M/SUPER: DEWALT®... Standing With The Trades Since 1924.
